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What is a hook factor? The hook factor comes into play from the first time someone notices any form of advertising. The "hook" is like a title of a book, a line from a song, it sums up what the whole message is about, and it should be the main focus of a product or company. This
hook factor is what we try to achieve for all our clients to give them
the most return for their advertising dollars. It is the creative thinking
that we put into our work so that the reader cannot ignore it. They appreciate
the creativity that attracted their attention to begin with. |
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