What is a hook factor?

The hook factor comes into play from the first time someone notices any form of advertising. The "hook" is like a title of a book, a line from a song, it sums up what the whole message is about, and it should be the main focus of a product or company.

This hook factor is what we try to achieve for all our clients to give them the most return for their advertising dollars. It is the creative thinking that we put into our work so that the reader cannot ignore it. They appreciate the creativity that attracted their attention to begin with.

Our goal is to find out HOW we can serve you.

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